Customer Overview
Aggregated from sales records
Total Customers
—
unique names in sales
Active (≤90 days)
—
purchased recently
Dormant
—
no purchase >90 days
Avg Lifetime Value
—
avg spend per customer
Gold Tier
—
≥KES 10,000 spend
Silver Tier
—
KES 5,000–9,999
Bronze Tier
—
<KES 5,000 spend
Repeat Rate
—
≥2 purchases
Loyalty Tier Breakdown
Acquisition Channel
Customer Activity (Monthly)
Action Centre
Customers requiring immediate attention
| Rank | Customer | Tier | Lifetime Spend | Orders | Avg Spend | Last Purchase | Status | Channel |
|---|---|---|---|---|---|---|---|---|
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